Our Story

At Libertas London, we believe that no day spent in swim shorts is ever a bad one. That’s why we created a British swimwear brand that celebrates sunshine, style, and stories worth telling.

Founded as a passion project between father and son, Pete and Joe, the brand grew from a shared love of beach days and making memories that matter. In 2023, we sadly lost Pete, and after a short pause, Libertas is back with a renewed purpose: to build something he would be proud of.

Our vision is simple, to create timeless men’s swim shorts that blend effortless style, thoughtful design, and respect for the planet. Designed in the UK and built for comfort, Libertas shorts taper in all the right places, with signature touches like branded drawstring tips and a discreet bungee loop for your sunglasses. Every pair is made to feel as good as they look.

From day one, we set out to make something better than the standard swim short. Each pair of Libertas swim shorts is made using 10 recycled plastic bottles, giving new life to single-use plastic through advanced, eco-conscious manufacturing. It’s our way of protecting the places we love to explore and proving that eco-friendly swimwear doesn’t mean compromising on style or quality. Learn more here, about how we turn plastic waste into swimwear.

Libertas is about more than just looking good. It’s about living well, treading lightly, and creating something meaningful.